For generations, America’s most powerful tax strategies have largely been the domain of Fortune 500 corporations and billionaires with access to elite advisors and complex financial structures. Julio Gonzales, founder and CEO of Engineered Tax Services (ETS), set out to change that reality. His mission is clear and disruptive: make advanced tax planning accessible to small and mid-sized businesses so every entrepreneur can compete on equal financial ground.Through innovation, advocacy, and education, Gonzales is redefining how business owners view the tax code—not as a burden, but as a strategic tool for long-term wealth creation.
From Inequity to Innovation: The Birth of Engineered Tax Services
Julio Gonzales’s journey began with a simple but powerful observation: the tax system often rewards those who understand it best, not necessarily those who work the hardest. While large corporations routinely leverage incentives, credits, and depreciation strategies to minimize tax liability, small business owners are frequently left navigating an opaque and intimidating system.Founded on the principle of tax fairness, Engineered Tax Services was built to bridge this gap. Gonzales envisioned a firm that could deliver the same sophisticated tax strategies used by billionaires to family-owned businesses, real estate investors, and startups. The result has been transformative—helping thousands of businesses reinvest savings into growth, job creation, and community development.
Engineering Meets Tax Strategy: A Game-Changing Approach
What truly sets ETS apart is its integration of engineering expertise with tax planning. Traditional tax advisory firms rely primarily on accounting methods, but Gonzales recognized that engineering brings precision, measurement, and data-backed analysis to the table.
By combining these disciplines, ETS specializes in:
- Cost Segregation Studies to accelerate depreciation and improve cash flow
- R&D Tax Credit Analyses that reward innovation across industries
- Energy Efficiency and Sustainability Modeling that unlock federal and state incentives
When paired with grant programs and non-dilutive funding opportunities, these strategies allow businesses to reduce tax burdens without taking on additional debt—creating stronger, more resilient financial foundations.
Why Billionaires Love the Tax Code—and Why You Should Too
Gonzales’s philosophy is captured in his book, Why Billionaires Love the Tax Code. The premise is both eye-opening and empowering: the tax code is not written exclusively for the wealthy. Billionaires benefit because they understand how to use it strategically, not because they have special privileges under the law.
The book challenges common misconceptions and encourages small business owners and real estate investors to rethink their relationship with taxes. Instead of viewing taxes as an unavoidable expense, Gonzales urges readers to see them as an opportunity—one that can be leveraged legally to build, protect, and pass on wealth.
Beyond Policy: Advocating for Transparency and Fairness
While legislative efforts have improved certain aspects of the U.S. tax system, Gonzales believes deeper reform is still needed—particularly within the IRS. Small business owners often face a lack of transparency and accessibility compared to large corporations with entire legal and tax departments at their disposal.
According to Gonzales, achieving true economic balance requires consistent application of tax laws and clearer pathways for entrepreneurs to access incentives. This isn’t just a policy issue; it’s an economic one. When more businesses thrive, the entire nation benefits through increased innovation, employment, and local investment.
The Future of ETS: AI-Powered Tax Innovation
Looking ahead, Julio Gonzales envisions ETS at the forefront of AI-driven tax solutions. His long-term goal is to simplify complex tax strategies through technology, making them affordable and universally accessible. By scaling digital platforms and expanding access to credits, incentives, and grants, ETS aims to build an ecosystem where entrepreneurs can grow wealth on the same footing as major corporations.
This future is about empowerment—giving every business, regardless of size, the tools to innovate, compete, and preserve wealth for generations.
A Legacy of Empowerment and Economic Growth
Julio Gonzales is more than a tax strategist; he is a leading voice for economic inclusion. Through Engineered Tax Services and his thought leadership, he continues to prove that tax equality fuels stronger businesses, stronger communities, and a stronger economy.
His message resonates clearly: the tax code belongs to everyone. And with the right knowledge and tools, every entrepreneur can use it to build lasting success.
