Heading: Rossario George: Honoring Legacy and Crafting Timeless Beauty in Fashion
Introduction
From humble beginnings to global recognition, Rossario George is redefining elegance with a unique vision. In this exclusive interview, we sit down with the CEO/Designer to discuss the brand’s journey, recent collections, and future aspirations.
Q: Rossario George is such a unique name for a brand. Could you tell us more about its origin and significance?
CEO: Absolutely. Rossario George is named after my partner’s father, Rossario George Scumaci, who was an incredibly stylish hair master. He left this world too soon, and we wanted to honor him by naming the brand after him. He embodied elegance and creativity, values that we strive to uphold in everything we do. Our brand is about more than just fashion or beauty—it’s about celebrating the beauty in life, travel, culture, and leaving a lasting legacy.
Q: Your brand was created in 2016 and officially launched as a business in 2017. What inspired this journey into fashion and beauty?
CEO: The journey really began with a love for creativity and a deep appreciation for global beauty. We find inspiration in the colors, sounds, and cultures from around the world. Fashion is a universal language, and through Rossario George, we aim to speak that language in a way that resonates with people who appreciate elegance. It’s also about building something that stands the test of time, which is why legacy is such a core part of our brand identity.
Q: Rossario George was nominated for the Fashion Group International’s Rising Star Award. How did it feel to achieve such recognition?
CEO: That was an incredible moment for us. Even though we didn’t win, just being nominated was a huge honor. To be recognized by such a prestigious organization affirmed that our work is making an impact. It’s a moment of pride that fuels our passion to keep pushing boundaries and creating meaningful collections each season.
Q: Speaking of collections, you just launched the F/W 2025 Honey Red collection. Can you tell us more about the inspiration behind it?
CEO: The Honey Red collection is special for many reasons. It marks the introduction of our men’s line, which has been a dream of ours for some time. The collection also showcases our signature honeycomb pattern, which was first introduced in our S/S Honey Gold line. My partner, Tony, is an avid gardener and a lover of bees, which inspired this motif. Bees are creators of beauty, much like we are. The honeycomb symbolizes resilience and creation, and you’ll be seeing it across all of our future collections, including clothing and our upcoming Miele Privé beauty and skincare line.
Q: The honeycomb pattern is becoming iconic for your brand. Why did it resonate so deeply with you?
CEO: The honeycomb pattern represents beauty, structure, and hard work. Bees are small but mighty, much like our brand. People may try to swat us away, but we continue to endure, create, and make the world a more beautiful place. The pattern has a deeper symbolism that connects to our mission. It’s more than just a visual design; it’s a statement about who we are and what we aim to do—create timeless beauty in everything we touch.
Q: What exciting things can we expect from Rossario George in the coming months?
CEO: We have a lot on the horizon! We’re launching the Miele Privé beauty and skincare line just in time for the holidays, which we’re really excited about. We’ll also be releasing our 2024 holiday gift guide in November, full of elegant pieces for the season. And of course, we’re preparing for a series of runway shows, both in the U.S. and internationally, where we’ll continue to showcase our honeycomb-patterned pieces. We’re ready to disrupt the fashion and beauty industries one collection at a time.
Q: What does the future hold for Rossario George as a brand?
CEO: The future is all about building a legacy. We want to be known for our commitment to elegance, creativity, and quality. We’ll continue to expand our product lines, including more men’s wear and skincare, and we’ll keep growing our presence globally. Most importantly, we aim to continue creating pieces that resonate with people and stand the test of time. We’re in this for the long haul, and we can’t wait to see where the journey takes us.
Q: Lastly, what advice would you give to aspiring designers and entrepreneurs in the fashion and beauty industries?
CEO: Stay true to your vision and don’t be afraid to take risks. The industry is crowded, and it’s easy to get lost if you’re not confident in who you are and what your brand stands for. Always focus on creating something meaningful. Fashion and beauty are about more than just aesthetics; they’re about how people feel. If you can create something that makes people feel special, you’re already on the right path.
Rossario George continues to captivate the fashion and beauty world with its commitment to elegance, legacy, and creativity. With the launch of their F/W 2025 Honey Red collection and the introduction of Miele Privé, the future looks incredibly bright for this rising brand.
